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A Study on Marketing Channel of Potato in Kerala

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A STUDY OF MARKETING CHANNELS AND  ECONOMY OF POTATO IN THE SELECTED MARKETS OF KERALA

1. To analyze the existing marketing channels of potato in the selected markets of Kerala.

2.To identify marketing arrival, price trends and storage activities of potato.

3.To evaluate economy and profit share of middlemen in markets of  Kerala.

1. Do you sale potato?

                I do....                           I dont....

2.Why you choose this business?

                Because of traditoin ......                 Because of profit ......    

                Both tradition and profit...              Because I dond have

                any other option.....

                                                                                                                                                                      3.Whether potato marketing is profitable?

                Profitable...               Not profitable...

4.How many quntity of potato are sold in a day?Mor

               Lessthan One quintal...          Between One quintal and

               one tone ....                             Morethan one tone....  

               Specify............  

5.Whether price of potato is stable throughout the year?

               Stable....              Almost stable.....          Not stable....

6.If  price is not stable, what will be reason for price variation?

               Product availibility.....             Middle men intervention....  

               Govt intervention and other economic reason....  

               All of them....

7.What is the price for last three days(quintal)?

               Today......                       Yesterday.....                Day before

               yesterday.....

8.Which grade of potato do you sale?

               All grades of ptato......                            Specify......

9.At which extent potato is perishable?

               Highly perishable.....                    Semi perishable.....  

               Non perishable.....

10.For how many days potatos are kept in store?

               2-3 Days....                  1 Week Morethan 1 week.....

               Not stored.....

11.How you purchase potato?

               Directly from farmers.....                    By own agent......  

               From other agent .....

12.Name of intermediary agent?

               ................

13.From which market potato is purchased?

               ..................

14.What is preffered at time of purchase?

               Quality......                                     Price....

               Both quality and price ......          Other .....

15.Whether potato are arrived from same market thruoghout the year?

                Yes.........                         No.........

16.If not , What is the reason?

                Product availibility......             Price variation ......

                Quality variation......                Other Reason.....

17.Do you purchase from morethan one agent?

                Yes...                             No...

18.If Why?

.                ..........................

19.Do you sale cold storage potatos?

                 Yes....                           No....

20.If, in which season(months)?

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