Information Required to Evaluate Export Markets
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Information Required to Evaluate Export Markets
April 25, 2005
1. Key Market Indicators
a. Population (000’):
b. Pop Growth % :
c. Literacy :
d. School children :
e. GDP (US$’000) :
f. Per Cap US$ :
g. Exchange Rate : I Rs
h. Exchange Rate : US$
i. Inflation :
2. Current Market Size - Pens
Volume Value (US$’000)
‘000 Ns % US$’000 %
A Local Production
B Imports
C Re-exports
D Local consumption 100% 100%
Source: Chamber of Commerce or Trade bodies
a. Market Potential = To be based on the Gulf Potential sheet
3. Key Product Categories and Price Points
a. Identify key product categories and price points
4. Key Market Players
Please refer annexure I
5. Market Accessibility
a. Duty and tariff structure {duty, tax payable, surcharge, and other fiscal levy applicable at the point of import, preferential tariffs for India productions}
b. Freight cost from Mumbai
c. Detail costing on CIF to landed cost conversion
d. Key local manufacturers {who are they, where are they based, what products and brands manufacture, distribution partners, availability}
e. Key local import agents/distributors {same as b}
f. Trade structure {Identify the flow of goods from importer/manufacturer to the consumer, retail chains, independent grocery shops, specialty outlets, specialty wholesales channels, are they located/concentrated in specific geographic areas?, is there any ethnic bias in trade? how many different types of outlets are available? what’s the geographic dispersion of trade?}
g. Modern Trade Structure {what are the key modern trade outlets/retail chains? What would be share of top 5 retail chains? No of outlets in each chain}
h. Selling practices {how are the goods sold in each step of the flow of goods? From importer to wholesale and then to retail outlets}
i. Buying practices {who are the key decision makers in the key retail chains? What’s the decision making process?}
j. Trade terms {credit terms and other services}
k. Institutions markets {how’re the institutional markets catered to?}
l. Merchandising and Trade Marketing Practices (Ref Annexure II)
m. Packing {What are the different type of packing available and display units, please take photographs or collect samples, what are most preferred retail pack sizes and shipper sizes? }
n. Price/Margin Structure {detail breakdown of margins and discounts from MRP downwards across each step of the distribution flow}Annex III
o. Sales Taxes applicable
p. Duty, sales tax and fiscal levy rebates for re-exports
q. Advertising expenditure by leading brands (source: Ad Industry)
r. Secondary markets
i. Markets to which products are re-exported and key re-exporters
s. Non-tariff barriers or preferential treatments for products of Indian or Sri Lankan origin and writing instruments
t. Any measures to protect local industry
6. Financial Services/Investment Information
a. Short term lending rates
b. ROI and net margins expected in FMCG trading
c. Bank charges on LC