Virgin Blue Opportunities / Threats
By: Wendy • Essay • 298 Words • December 16, 2009 • 1,322 Views
Essay title: Virgin Blue Opportunities / Threats
Opportunity
пЃ¬ Develop business travel market (now its focus on serving the leisure travel market)
пЃ¬ It can establish new ultraslow cost carriers, so can beat low cost competitor, JetStar.
пЃ¬ Regional jets
пЃ® Future: New carriers called Virgin Lite Blue, serving regional airports currently not served and secondary metropolitan airports.
пЃ¬ Create green program
пЃ® Now:
 In June 2007, Pacific Blue also became the first airline in New Zealand to launch a carbon offset program to support New Zealand-based government approved projects to reduce CO2.
пЃµ Green footprint
пЃ® Future:
 It can create programs relating to save global nature or reduce carbon emissions, this could increase company’s image and passenger number.
 i.e Cathay Pacific Airline’s “fly greener”
http://www.cathaypacific.com/cpa/en_INTL/aboutus/flygreener
пЃ¬ Expose to new market:
пЃ® Now: provide domestic air services throughout Australia and international services to New Zealand, Vanuatu, the Cook Islands, Fiji, Tonga and Samoa. V Australia, is set to launch services between Australia and the United States of America in 2008,
пЃ® Future: Asia pacific Market (low cost carriers take 10% in market now, and forecast will increase to 20% in 2010) / joint venture airline with Asian