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Last update: July 18, 2014
  • Introduction to Marketing: Red Bull

    Introduction to Marketing: Red Bull

    Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two �flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in

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    Essay Length: 1,588 Words / 7 Pages
    Submitted: November 14, 2009 By: Top
  • P&g Marketing

    P&g Marketing

    P & G Introduction In today’s market, there will always be a new company challenging your products and company but it take years and years of practice to learn how the global market works. That is why this company is the world's #1 maker of household products. The company was formed in 1837 known as Procter & Gamble (P&G). The Procter & Gamble Company (P&G) is a brand behemoth.. P & G manufactures and markets

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    Essay Length: 1,254 Words / 6 Pages
    Submitted: November 14, 2009 By: Jon
  • Market Research Sample ( Airline)

    Market Research Sample ( Airline)

    Sample Process and Size Sample Population must meet at least two of the following qualification: Have experience the handling of obese passenger personally Have worked with obese individuals in a professional matter Have worked as a customer service agent with a commercial airline Target population: Frequent traveler (Generation X and Baby boomers) 250 Airline personnel 250 Clinical obesity professionals 50 Sample frame Airline date bank that handle airlines complaints, Commercial Airline personnel data bank

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    Essay Length: 382 Words / 2 Pages
    Submitted: November 14, 2009 By: Mike
  • Market Segmentation

    Market Segmentation

    You are Senior Marketing Exec of a local company which deals in skin care products.You have proposed that the company produce a line of consumer skin care (sunscreen) products under the brand name "MATAHARI 00".You are required to discuss the matter of market segmentation of that proposed product at a meeting of the Board of Directors.If they are satisfied with you explanation as to the potential of the product,you stand a chance of being appointed

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    Essay Length: 383 Words / 2 Pages
    Submitted: November 14, 2009 By: Top
  • The Strategic Marketing Plan

    The Strategic Marketing Plan

    Ambi-Pur was launched in 2002. The brand comes from the International stable of Sara lee and is the largest brand in the Household and Beauty care division of the company. Ambi Pur is the No.1 brand in Europe. In India, Ambipur was launched as a air freshener for cars. It was a pleasant surprise for car owners to see a new product ( at that time) with somewhat a funny name. The brand gained popularity

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    Essay Length: 367 Words / 2 Pages
    Submitted: November 14, 2009 By: Jessica
  • Market Segmentation

    Market Segmentation

    Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation Segmentation is essentially the identification of subsets of buyers within a market who

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    Essay Length: 1,993 Words / 8 Pages
    Submitted: November 14, 2009 By: Top
  • Marketing Management

    Marketing Management

    Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in a different position than most other airlines at the time. As there were no domestic routes to serve, it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base. This tough start created

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    Essay Length: 273 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • Kudler Fine Foods Marketing Research Paper

    Kudler Fine Foods Marketing Research Paper

    How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into play such as how well that company’s product is or by word of mouth. But the best way for a company to truly get its message across would be through that company’s business marketing plan. It is very important that large and small companies alike have their own marketing department specifically aimed to come up

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: November 14, 2009 By: Max
  • Celebrities Marketing

    Celebrities Marketing

    Celebrity Marketing Assignment Objective Describe how Celebrities can be used as a reference group for different types of consumers. When does it make sense for marketers to use celebrities in their marketing strategies? Use ads to demonstrate how celebrities have been effectively used. Celebrity Endorser: What and Why? Credibility is the basic source of the endorser and it is created by transfer of meaning to the audience. Some companies in the world want to create

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 15, 2009 By: David
  • Guerrilla Marketing

    Guerrilla Marketing

    GUERRILLA MARKETING Guerrilla marketing is a fast-growing unconventional way of performing marketing activities on a very low budget. Jay Conrad Levinson is its “creator”, and has influenced many companies into implementing this into their regular marketing criteria. Guerrilla marketing is a great way to introduce a new company or product and also is best for smaller businesses. In my personal opinion I think it has a very strong impact in today’s society. Mostly due to

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    Essay Length: 483 Words / 2 Pages
    Submitted: November 15, 2009 By: Anna
  • Coke Vs Pepsi Fighting for Foreign Markets

    Coke Vs Pepsi Fighting for Foreign Markets

    Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they

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    Essay Length: 3,287 Words / 14 Pages
    Submitted: November 15, 2009 By: Jessica
  • Marketing Plan - New Nivea Product

    Marketing Plan - New Nivea Product

    Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: November 15, 2009 By: David
  • Online Marketing in Sri Lanka

    Online Marketing in Sri Lanka

    I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 15, 2009 By: Fatih
  • Marketing Plan - Microfreeze

    Marketing Plan - Microfreeze

    Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,

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    Essay Length: 2,700 Words / 11 Pages
    Submitted: November 15, 2009 By: Bred
  • Principles of Marketing

    Principles of Marketing

    The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 15, 2009 By: Edward
  • Strategic Marketing for Sri Lanka Airlines

    Strategic Marketing for Sri Lanka Airlines

    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 16, 2009 By: Vika
  • Ebay Marketing

    Ebay Marketing

    eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: November 16, 2009 By: Tommy
  • Marketing Plan: Power Shirts

    Marketing Plan: Power Shirts

    Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: November 17, 2009 By: Bred
  • Gap Analysis - Marketing

    Gap Analysis - Marketing

    Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: November 17, 2009 By: Kevin
  • Singtel Broker Report Asian Capital Markets October 2007

    Singtel Broker Report Asian Capital Markets October 2007

    Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.

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    Essay Length: 996 Words / 4 Pages
    Submitted: November 17, 2009 By: Steve
  • Marketing Plan for Internet Cafes in India

    Marketing Plan for Internet Cafes in India

    Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: November 17, 2009 By: Vika
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Marketing Assignment's Kudler Fine Foods

    Marketing Assignment's Kudler Fine Foods

    Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.

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    Essay Length: 915 Words / 4 Pages
    Submitted: November 18, 2009 By: Mike
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan

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