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197 Essays on Consumer Behaviour. Documents 26 - 50

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Last update: July 26, 2014
  • What Behaviour Predications Might You Make If You Knew That an Employee Had Locus of Control

    What Behaviour Predications Might You Make If You Knew That an Employee Had Locus of Control

    The locus of control can either be internal (meaning you believe that you control yourself and your life) or external (meaning you believe that your environment, some higher power or other people control your decisions and your life). It was developed by Rotter in 1954 as an important aspect of personality. Empirical research findings have implied the following differences between internals and externals: 1. Internals are more likely to work for achievements, to tolerate delays

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    Essay Length: 503 Words / 3 Pages
    Submitted: November 15, 2009 By: Mike
  • Organisational Behaviour

    Organisational Behaviour

    TWENTY RETENTION TOOLS FOR CURBING ATTRITION In today's scenario ATTRITION has become the most dangerous alarm to all HR employees' ears and Organization is facing troubles to fight it out. Suggested Retention Tools for curbing attrition to a great extent are submitted herewith. These need not be brainstormed and implementation strategy should be worked out immediately. 1. OFFER COMPENSATION – ATTRACTIVE AND COMPETITIVE: Fair compensation alone does not guarantee employee loyalty, but offering below-market salaries

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    Essay Length: 2,534 Words / 11 Pages
    Submitted: November 16, 2009 By: Edward
  • Discuss How You Would Go About Shaping a Response That an Animal Does Not Ordinarily Make. Identify the Animal and the Behaviour Clearly and Explain How You Will Go About Eliciting the Desired Response from the Animal.

    Discuss How You Would Go About Shaping a Response That an Animal Does Not Ordinarily Make. Identify the Animal and the Behaviour Clearly and Explain How You Will Go About Eliciting the Desired Response from the Animal.

    Learning Theory attempts to explain how an individual or organism learns. Learning can be achieved through observation, social facilitation, formal teaching, memory, mimicry, classical conditioning and/or operant conditioning. Among these different theories of learning, classical and operant conditioning gives the most interest to animal trainers http://www.wagntrain.com/OC/. Ivan Pavlov was known for his experiments with dogs and his classical conditioning. Pavlov had this observation that when a hungry dog who sees a bowl of food salivates.

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    Essay Length: 337 Words / 2 Pages
    Submitted: November 17, 2009 By: July
  • Mobile Phone Services Advertising and the New Media Consumer/producer

    Mobile Phone Services Advertising and the New Media Consumer/producer

    Introduction This article is about the new media for advertising in which it describes a literature review of emerging models of advertising. The paper considers ‘conversational’ interaction with consumers as another technique that has been successfully used to market new media usage, most notably to drive consumer adoption of mobile phone data services. It also highlights the international significance of the mobile phone as an immensely popular new media platform. Also Two case studies of

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    Essay Length: 433 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • 5 Anchors of Organisational Behaviour

    5 Anchors of Organisational Behaviour

    Article #1 The first article I found is called “Groundbreaking new organizational theory”. I think this article relates to the systematic research anchor, because the article discusses a new scientific method of solving organizational behaviour. The scientific method they used which is called “statistico-organizational theory” is based on the accurate interpretation of the data on which organizations base their decisions. The systematic research anchor is based on OB researchers that believe in the systematic collection

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    Essay Length: 269 Words / 2 Pages
    Submitted: November 17, 2009 By: regina
  • Human Behaviour and Psychology

    Human Behaviour and Psychology

    PSYCHOLOGICAL HUMAN BEHAVIOR Psychology is the very important perspective for human nature. It is very much important for the individual environment. “Psychology is very much a product of the Western tradition. Whereas a new psychology of the year 2000 contains both the eastern as well as the Western tradition”(Frey, 04/06). Psychologists call a person’s self concepts it includes what a person perceives from the person’s self-concept attitudes. It’s related to Psyche means the integrate part

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    Essay Length: 2,491 Words / 10 Pages
    Submitted: November 20, 2009 By: Mike
  • Aregulation of Prescription Medicine Advertising in the United States and New Zealand: A Consumer Perspective

    Aregulation of Prescription Medicine Advertising in the United States and New Zealand: A Consumer Perspective

    AREGULATION OF PRESCRIPTION MEDICINE ADVERTISING IN THE UNITED STATES AND NEW ZEALAND: A CONSUMER PERSPECTIVE Janet Hoek and Philip Gendall Department of Marketing, Massey University, Palmerston North, New Zealand WAPOR Conference, Phoenix, Arizona, 11-13 May, 2004 Abstract Only two countries, New Zealand and the United States, allow direct-to-consumer advertising of prescription medicines (DTCA). The purpose of our research was to examine New Zealand consumers' views of different DTCA regulatory options and to draw some comparisons

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    Essay Length: 3,206 Words / 13 Pages
    Submitted: November 21, 2009 By: Mike
  • Advertising: Convincing the Consumer

    Advertising: Convincing the Consumer

    Advertising: Convincing the Consumer When a company wants their product to sell to consumers, they give them a reason why their product is better than others. Advertising sells to consumers wants not just to their needs. People need a car but want a Cadillac. They need clothes, but they want Ralph-Lauren. When most people flip though ads the go fairly fast, therefore it must grab their attention. A good ad allows the reader to instantly

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: November 22, 2009 By: Edward
  • An All Consuming Love

    An All Consuming Love

    Romance is an integral component in one's relationship whether in marriage or courtship. At one time during the nineteenth century, courtship followed a well symbolized series of actions correlated to formal rituals but at the turn of the twentieth century, these rituals have changed the symbolic meaning of romance. According to the author, romance is described as a worldly thing that is not regarded as religious. Since romance is considered a form of ritual, it

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    Essay Length: 700 Words / 3 Pages
    Submitted: November 22, 2009 By: Stenly
  • Nature or Nurture - the Determination of Human Behaviour

    Nature or Nurture - the Determination of Human Behaviour

    Nature or Nurture? The Determination of Human Behaviour The nature versus nurture debate has spanned over decades, and is becoming more heated in the recent years. Following the mapping of the human genome, scientists are pursuing the possibility of controlling human behaviour such as homicidal tendencies or insanity through the manipulation of genes. Is this possible for us to ensure that humans behave in certain ways under certain circumstances in future? This is highly doubtful,

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    Essay Length: 1,489 Words / 6 Pages
    Submitted: November 23, 2009 By: regina
  • Consumer Behavior - Goal-Oriented and Experiential online Buyer

    Consumer Behavior - Goal-Oriented and Experiential online Buyer

    1.0 Introduction 1.1 Authorization and purpose I Alester Leong, as a representative of the marketing department of Google Face Book have been assigned a task by Mr. M.S.N. Yahoo, CEO of Google Face Book to compile a report investigating the consumer decision making process of both the goal-oriented and the experiential online shopper aged 18-45 years. The main purpose of this report is to better understand and identify the different needs of both the goal-oriented

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    Essay Length: 3,370 Words / 14 Pages
    Submitted: November 23, 2009 By: Steve
  • Soft Drinks and the Ill Effects of Consuming Them

    Soft Drinks and the Ill Effects of Consuming Them

    Soda. It’s an enjoyed beverage all across the globe. With a huge variety of different flavors, colors, and tastes. However, it is often known to have a bad reputation health wise. Soda has been blamed for a number of health problems. Including; tooth decay, obesity, and diabetes. So why is it that soda is so bad? Well first off, the main ingredients in soda consist of carbonated water, caramel color, natural flavors, caffeine, phosphoric acid

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    Essay Length: 457 Words / 2 Pages
    Submitted: November 23, 2009 By: David
  • Addictions - an Illness in Which a Person Seeks and Consumes a Substance

    Addictions - an Illness in Which a Person Seeks and Consumes a Substance

    Introduction Addiction is an illness in which a person seeks and consumes a substance, such as alcohol, tobacco or a drug, despite the fact that it causes harm. In order to fully understand addiction, we must first understand why or how one could become addicted. Peer pressure, curiosity, attraction, release of inhibitions and relaxation are some of the reason of addiction. There are many types of addictions, but the focus in this paper will be

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    Essay Length: 1,640 Words / 7 Pages
    Submitted: November 24, 2009 By: Victor
  • Consuming Interest of America

    Consuming Interest of America

    This is regarding Ms. Jane Smith's article "People Under the age of Twenty-One should not be allowed to get credit cards" (September 1, 2005). I agree that people under the age of twenty-one should not be allowed to get credit cards. Ms. Kulman who is a senior writer, for the U.S News & World Report uncovers that [American consumption has reached such a high level of consumption to the point that we obtain more garbage

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    Essay Length: 890 Words / 4 Pages
    Submitted: November 25, 2009 By: Jack
  • Impact of Skinny Models on Eating Disorders and Women’s Purchasing Behaviour

    Impact of Skinny Models on Eating Disorders and Women’s Purchasing Behaviour

    The Impact of skinny models on Eating Disorders and Women’s Purchasing Behaviour Literature Review The literature review focuses on literature regarding the links between the use of skinny models in advertising, the purchase decision, women’s feelings of self worth, dissatisfaction with their own body and eating disorders. Models and the Ideal Body Shape Research in an article by Fay and Price (entitled “Female Body-shape in Advertisements”) found that the body shape of contemporary models in

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    Essay Length: 595 Words / 3 Pages
    Submitted: November 29, 2009 By: Edward
  • Analysis of Disney’s Environmental Behaviour 2005

    Analysis of Disney’s Environmental Behaviour 2005

    Today, the world is decreasing, as a direct result of globalization. Distances are shorter; the number of habitants of the world is increasing in the same tempo as new companies appear. The environmental affects today are highly visible, we all agree on how much the weather has been changing the last ten years, pollution increases as we need more products, and global warming is now a fact. The author of The World is Flat claims

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    Essay Length: 1,432 Words / 6 Pages
    Submitted: December 1, 2009 By: Edward
  • Does Media Violence Cause Violent Behaviour?

    Does Media Violence Cause Violent Behaviour?

    Does media violence cause violent behaviour? Looking around at what we choose to surround ourselves with today, this writer finds it hard to put a finger on exactly where we the society stand on this so-called debate on whether media violence causes violent behaviour. I refer to two contrasting articles by esteemed writers in their field and seek to discover exactly what the big issue is. On the one hand, there are psychologists, psychiatrists, politicians,

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: December 2, 2009 By: Mike
  • Organisation Behaviour

    Organisation Behaviour

    BELBIN’S TEAM ROLE THEORY TABLE OF CONTENTS Abstract 3 1. Introduction 3 2. Groups & Teams 5 3. Belbin’s SPI and 9 Team Roles 7 4. Critical Analysis 9 5. Application Value 13 6. Supporting Studies 14 7. Conclusion 15 8. Bibliography 16 Abstract Acumen Software Ltd., a leading software company has been constantly facing problems with some of its project teams. Although these teams comprise of very skilled and experienced solution architects and developers,

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    Essay Length: 633 Words / 3 Pages
    Submitted: December 2, 2009 By: Mike
  • Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    INTRODUCTION AND LITERATURE REVIEW Today consumers who watch television programs and read popular magazines are bombarded by drug advertisements which promise to cure a plethora of illnesses, ranging from allergies to depression. Until recently, pharmaceutical companies have been prevented from advertising directly to consumers. However, in 1997, the Food and Drug Administration (FDA) began to loosen its advertising restrictions, and “direct-to-consumer” (DTC) marketing gained popularity among pharmaceutical companies (4). In 2001 alone, $2.5 billon was

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    Essay Length: 2,055 Words / 9 Pages
    Submitted: December 4, 2009 By: Top
  • Organisational Behaviour

    Organisational Behaviour

    The organisational organ known as the team is becoming more and more apparent in today's dynamic business world. Increasingly managers are searching for a means to improve production and keep their organisation competitive in the global market. A lot of these managers have turned to the team as a means for achieving this improvement. Quality circles were looked at to fulfil this role. However, this form of team is being phased out and may have

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    Essay Length: 2,775 Words / 12 Pages
    Submitted: December 6, 2009 By: Monika
  • Retail and Consumer Products

    Retail and Consumer Products

    1.1. Supply Chain Risk In the Retail and Consumer Products (RCP) industry, it is critical to have an efficient and effective supply chain. Presenting opportunities and risks, the supply chain is one of the last, best areas from which to reduce costs in a company’s operations. Beyond that, flexible supply chains enable greater connectivity and collaboration between business partners. Done right, this can improve operational effectiveness, customer service and, ultimately, profitability. But with greater connectivity

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    Essay Length: 481 Words / 2 Pages
    Submitted: December 8, 2009 By: regina
  • Sensation Seeking and Illusion of Control in Gambling Behaviour

    Sensation Seeking and Illusion of Control in Gambling Behaviour

    Problem gambling is a behavioural disorder that affects adults and young adults alike. Researchers are interested in finding out what causes this disorder and identifying risk and preventive factors, as there are growing concerns about the increase of pathological gamblers in the general population. The purpose of the present study is to substantiate evidence of past studies and provide support by showing that illusion of control is directly related to the personality characteristic of sensation

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    Essay Length: 905 Words / 4 Pages
    Submitted: December 8, 2009 By: David
  • Why Is It Important to Study the Media, Rather Than Simply Consume It?

    Why Is It Important to Study the Media, Rather Than Simply Consume It?

    Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments

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    Essay Length: 927 Words / 4 Pages
    Submitted: December 9, 2009 By: Kevin
  • Consumer & Marketing Ethics

    Consumer & Marketing Ethics

    CONSUMER & MARKETING ETHICS ARMAMENTS The Arms Trade The arms trade is a very sensitive topic and one that holds many preconceptions regarding the industry, the governments and the companies who produce them. It has turned into a huge trade, which has become very profitable for many companies who manufacture them for their countries, and for many rich governments who sell them to countries where civilians are deprived of simple human rights because of this.

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    Essay Length: 380 Words / 2 Pages
    Submitted: December 10, 2009 By: Steve
  • Banner Ads Click with Consumers

    Banner Ads Click with Consumers

    Continuity in Exposure: Intentional and Accidental Retention In the paper, “Banner Ads Click with Consumers”, professors from the University of Chicago Graduate Business School, summarize their study on the effects of banner advertising on customer retention. The paper specifically addresses a firm’s ability to correlate consumer behavior with advertising exposure using “cookies”, as well as the differences in consumer behavior based on the continuity of banner advertising across numerous websites. The use of small

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    Essay Length: 510 Words / 3 Pages
    Submitted: December 10, 2009 By: Monika

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