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Dear Sir/Madam,

We are a group of Year 3 students from Ngee Ann Polytechnic, School of Business and Accountancy, currently pursuing a Diploma in Tourism and Resort Management. We are conducting a research to understand the demographics and psychographics of local visitors to Singapore Flyer. The results will help the Singapore Flyer to better market their attraction towards local families.

The following questionnaire will take approximately 10 minutes to complete. Please note that your participation is voluntary and you may withdraw at any point in time, without prejudice. Your cooperation in completing this questionnaire is greatly valued and appreciated.

Your survey responses will be strictly confidential and data from this research will only be used for references.

For any enquiries regarding this research study, please contact Mr. Kuan Say Hao via sayhao96@gmail.com.

Thank you.

Section A: Visitor Motivations and Perceptions

1. Have you taken a ride on the Singapore Flyer?

 Yes

 No (Proceed to Section B)

2. How many times have you been on the flyer since its beginning?

 Once

 Twice

 Thrice

 More than four times

3. How would you rate your experience at the Singapore Flyer?

(1 being very dissatisfied and 5 being very satisfied)

1

 2

 3

 4

 5



4. Who did I take the ride with?

 Alone

 Family

 Local Friends

 Friends from Overseas

 Colleagues

 Others, please specify: ________________________________

5. Which type of product did you purchase? Corporate?

 Singapore Flight

 Premium Champagne Flight

 Full Butler Sky Dining Flight

 Singapore Sling Flight

 Signature Cocktail Flight

 Family Value Pack (2 Adult + 1 Child)

 Membership

Free Tickets (E.g. Corporate Tickets & Bank Privileges)

6. What is your mode of transportation to get to the Singapore Flyer?

 Car

 Public Bus

 Mass Rapid Transport

 Taxi

 River Taxi

 Tour Buses (Duck and Hippo Tour, SIA buses)

 Others, please specify: _________________________________

7. How would you rate the following amenities at the Singapore Flyer?

(Rank 1 being the most and 4 being the least)

___ Food and Beverage (Subway, Food Trail)

___ Shopping (Souvenir Shop)

___ Entertainment (Flight Centre, F1 Experience)

___ Others (Toilets, Information Counter)

Intention?

8. What motivated