Marketing

here are 6 types of marketing communication mix include, advertising, public relation, direct marketing, internet, personal selling and sales promotion. For our business which is B2B, personal selling is the most important and effective promotion method with other marketing communication mix. Our sales normally will go to visit potential customers and promote our services. We will also place the advertisements on many different types of trade and business magazines or annual reports of associations, such as, Hong Kong Electronics published by Hong Kong Trade and Development Council, annual report of Hong Kong Electronics Industries Association, Annual report of Hong Kong Germany Chamber of Industry and Commerce, etc. We will use advertising, press conference, web page to promote new testing service. We routinely send out newsletters and seminar invitations to our customers to keep update their information and maintain relation.

Since our service is product testing and certification for manufacturers, we do not sell through any intermediacy but only our sales. Our distribution channel is directly from our company to customers. Thus, we have close relation with our customers and able to customize our service to cater different customersЎ¦ needs. Since, our service is exclusive distribution by our sales, our company has high involvement in customers daily operation. Besides product testing, our engineers may evaluate the customersЎ¦ product manufacturing process and make recommendation on how to improve the product design and production process to help their products meet the testing standards.

Since product testing and certification service is intangible, the physical evidence can be represented by the interior design of our office and laboratory, the testing certificates, the service catalogs and flyers, company introduction leaflet, etc. Our company headquarter has established a comprehensive corporate design guide which cover every physical evidence of our company. For example, the interior design of the reception area of the office is similar between different offices, which must include the world map with lighting indicates the location of offices worldwide and the size of company name and logo in the reception. Although the test certificate and service catalogs and flyer are printed locally, we should strictly follow the guideline stated in the corporate design guide which include the type of paper, the color, font type, font size, the pictures in the flyers, the size of logo, etc, in order to create a consistent image that our company is the international professional testing and certification company.

Since our services are exclusive distribution, the people element is very important to successfully promote the services and win the orders. In order to avoid any inconsistency between different sales and ensure our sales provide quality services to the customers, our company provides all types of training, such as, the full knowledge of our company history, the strengths and capabilities of our company, all services provided by our company, etc. The sales can promote our company and services to customers in a confident manner. Thus, the customers will feel more confidence to do business with us. In addition to basic training, our company will also provide