Analysis of Philips Lightning

Content

INTRODUCTION 3

THE SCOPE OF PHILIPS: �HEALTHCARE’, �LIFESTYLE’ AND �TECHNOLOGY’ 3

I. THE ORGANISATION 3

A. ORGANISATION PROFILE 3

existing strategy 3

legal form 4

size and structure of the organization 4

value of the product and / or service for the customer and products and services offered 5

the market 7

financial position 7

external communication 8

B. COMPANY ANALYSIS 8

identity of the organisation 8

analysis of internal processes 10

II. THE BRANCH OF TRADE 11

A. ANALYSIS OF THE EXTERNAL ENVIRONMENT: THE BRANCH OF TRADE 12

competition-intensity/ negotiating power within the industry column: 12

five-forces model by Porter 12

supply chain 13

trends and developments 13

list of threats and opportunities 13

B. ANALYSIS OF THE SOCIETAL ENVIRONMENT 13

Stakeholder 13

trends and developments in the societal environment : 15

RESOURCES 17

Introduction

the scope of Philips: �Healthcare’, �Lifestyle’ and �Technology’

In a world full of technology Philips needs to touch every aspect of a regular customer: Healthcare, lifestyle and technology. Philips focus on the overlapping area of these 3 aspects.

Philips believes in the combination of consumer insight and technology. That’s why they are in the lead position to deliver the kinds of solution that will delight consumers and customers.

Philips also aim on new product/service groups in the areas where the domein converge.

I. THE ORGANISATION

a. organisation profile

existing strategy

A vision is a clear picture of what you want to achieve. Philips' vision is to produce products that always put the customer first. The challenge facing Philips, therefore, is to better understand what people really need.

Philips whant to create a position to comfort and straightforward the technology relationship with the customers.

It believes that somewhere along the way the promise of the Technology Revolution to make our lives easier, simpler and better is not being delivered. In the last years the technology become more complex with more and more buttons. Therefore Philips wants to offer the solution to simplifying there products. This way you don’t need to go through the huge manual.

legal form

Koninklijke Philips Electronics N.V., a company organized under Dutch law (the �Company’), is the parent company of the Philips Group (�Philips’ or the �Group’). The Company, which started as a limited partnership with the name Philips & Co in 1891, was converted into the company with limited liability N.V. Philips’ Gloeilampenfabrieken on September 11, 1912.

On May 6, 1994