Ashmark Corporation
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Table of Contents
Key Facts about the Organizations 3
Problem Recognition 4
Situational Analysis 4
SWOT Analysis 4
Porter’s Five Force Analysis 4
VRIO Analysis 5
Problem Statement 5
Keys Issues 5
Actions taken by Ashmark immediately after the bankruptcy 6
Recommended Alternatives 8
Recommendation 9
Reference 12
Appendix 13
Appendix A: SWOT Analysis 13
Appendix B: Porter’s FIVE Forces 14
Appendix C: VRIO Analysis 15
Appendix D: Key Issues 16
Appendix E: Actions taken by Ashmark after bankruptcy. 18
Appendix F: Recommended Alternative 19
Appendix G: Kotter’s 8 Steps Model. 20
Appendix H: Dashboard for reference. 22
Appendix I: Scorecard for reference 23
Table of Figure
Figure 1: SWOT Analysis 13
Figure 2: Porter’s Five Forces 14
Figure 3: VIRO Analysis 15
Figure 4: Sample of Dashboard 22
Figure 5: Supplier scorecard with metrics 23
Figure 5.1: Sample of Scorecard 23
Table
Table 1: Organization Description 3
Table 2: Pros and Cons of Vigorous management to maximize their output 6
Table 3: Pros and Cons of Analyzed and renewed supplier qualification process 7
Table 4: Pros and Cons of Sourcing new suppliers and duplicating high volume tooling for production at another source. 7
Table 5: Pros and Cons of Recruit more experienced workforce. 8
Table 6: Pros and Cons of Reduce communication gap. 8
Table 7: Pros and Cons of Standard Supplier Evaluation process. 9
Table 8: Pros and Cons of Multi-sourcing. 9
Key Facts about the Organizations
This case study talks about two suppliers Askmark and Red Star.
Ashmark (Tire I) | Red Star (Tire II) |
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The result of the Partnership. In order to fulfill the requirements of Ashmark, Red Star had expanded its business for manufacturing finished part instead of marking casting. As a result of this Ashmark were able to focus more on higher-value-added machining, design, and assembly. Soon Ashmark did stop its in-house finish machine and left all the less-value-added part for Red Star to supply. |
Table 1: Organization Description