Benetton’s Corporate Strategy

I. Introduction 2

II. Benetton Company 2

1. History 2

2. The company in figures 2

III. Dimension performance of the Group 3

1. Five forces framework 3

2. Holding 3

3. Corporate governance 3

4. Corporate culture 3

5. Scope of activities 3

6. Resources commitment 4

7. Corporate social responsibility stance 5

IV. Benetton competitive advantages 6

1. Value chain 6

2. Strategic capabilities 6

V. Two future scenarios 7

1. SWOT analysis and key drivers 7

2. Scenarios 7

VI. Strategic recommendations 8

VII. Conclusion 8

Benetton’s corporate strategy

I. Introduction

Our “Corporate strategy” course aims at presenting and analyzing ... Indeed, ….

Within this framework, we are asked to develop an analysis of one of….. To do so, we have chosen Benetton Company.

In