Boeing

ISSUE OF THE CASE

How can Boeing sustain in a duopoly competition with EADS (in partner with Airbus) while gain its market share.

PROBLEM STATEMENT

The Boeing Company (Boeing) is one of the world's leading aerospace companies and the largest combined manufacturer of commercial jetliners and military aircraft, while Airbus Industrie began as a consortium of European aviation firms to compete with American companies such as Boeing and McDonnell. Today Boeing owns McDonnell and Airbus has formed EADS and they fight a fierce competition. EADS with their plan to launch its A3XXs while risking their all to be the market leader leaves Boeing to decide weather to loose their crown or build its B-747X to even survive in the market.

CRITICAL ANALYSIS

PORTERЎ¦S FIVE FORCES

Threat of New Entrants: A new kind: The world aircraft leasing companies.

Maybe itЎ¦s not possible for a commercial aircraft building company to come up overnight. But the fierce competition in the duopoly market of aircraft industry the threat is of a new kind. Failure to meet the scheduled delivery time and Asian Economy flu, it gave birth to The World Aircraft leasing industry. With failure to meeting the market demand and delivery schedule airlines company started to switch to Airbus and claiming to have the Ў§technologically advanced