Buisness Plan of Elswanko
Executive Summary
“El Swanko” is an idea of a clothing line that specializes in streetwear based in Denver, Colorado with an objective of producing durable clothing that’s unique and inspired by trends in today's society reaching audiences of younger generation and encourage a european fashion style to our fit . “El Swanko” is influenced by urban and underground culture that is manifested within a brand's product. We like to push our movement through a versatile fashion and bring a old school inspiration to a retro fad.
Mission Statement
The basic line is to know how to meet the needs of the consumers, as well as to persuade them to indulge in our supply of products. flexibility and creativity is a major key for expanding your audience as a tool to get more exposure for your brand. The brand “El swanko” gives a different perspective of fashion in the eyes of an individual with affordable and durable clothing. “El Swanko” looks out for the environment and mother nature by utilizing organic hemp material used in our clothing. 2% of production sales are donated to organizations that help put ends to hunger and that assist the homeless. We also want to meet the needs of individuals who want to feel and look great as they wear our product. El swanko is the brand, stylized as “elswanko”. Swank was a term used in the 80’s and 90’s that meant classy or something with karisma. That’s why we like to push our movement with a retro feel into the hands of the market. Standing out to an audience will have a stream of attention brought to your domain, as a key to success, thats a big concept on the science behind fashion.
Bringing a different supply to the table will turn heads and audience will eventually catch on and follow. In the process of expanding the clothing line itself will take full responsibility of planning a positive mission for our team. We want to supply the unique apparel needs for customers that will satisfy their desires. We just want people to look sophisticated while playing a role in helping the community and environment. It is important to think about our future and to help maintain a necessary sophisticated fashion for a future society. Our main focus in perfecting a product is denim and jeans. That is because we want individuals to feel like that they can be athletic in our product and not rip their crotch of their denim. Overall we want to perfect our craft through fashion. In this day and age, people are all about their fashion and how they look so it's important to move a new perspective of apparel for their satisfaction.
Visionary Statement
The motive of this company is to compete with brands like Off White, Supreme, Bape and etc. Our goal is to have individuals feel comfortable and confident while wearing products of El Swanko. We want to build a loyal audience for a better future to keep a striving clothing brand balanced and consistent. We also want to branch out into many areas such as music specifically urban hip hop culture and film production for visuals to create an outlet of “elswanko”.
Social Responsibilities of El Swanko
It is important to think about our customers and employees in a business aspect. Our company will take action to take portions of sales revenue to help out charities that focus on our environment and poverty. We want to make the world a better place through our fashion and to inspire a healthy way of living through influencing the intentions of others, to influence a better and cleaner lifestyle.
START UP COST OF EL SWANKO
Start-up Expenses
Grand Opening
$2,000
Rent Deposit
$2,200
Salaries and Wages
$1,200
Payroll Taxes
$180
Insurance
$219
Telephone Deposit