Camar

Campus Calendar Case

I. Background

A. Organization Mission Statement

To provide appealing, cost effective and user friendly calendar products to the student, faculty, and supporters of Eastern Washington University and the general population of the Inland Empire.

B. Organization’s Long Term Goals/Objectives

The group wanted to develop and market a product “any product” for the express purpose of making enough money to fund their senior year of tuition of $500 per quarter and gain some practical experience in business. I would imagine that if the group became successful there would be individuals that would continue to operate the business.

C. Industry and Market Analysis

1) Analysis of Competitors - Note! This analysis assumes there is no significant impact of computer based/generated calendars in the marketplace.

a. Objectives- Currently the company that provides a free calendar receives its income from advertising on the calendar. So, we can believe that the objective is to provide a basic product, and spend as little as possible to place the product in the market.

The commercial “Mall” competition has the objective of providing a product that caters to as much of the market as possible by having a great deal of diversification in their product mix, thus paying a premium price for the niche product.

b. Assumptions- The Company that provides the free