Case Analysis Accor 2007

Introduction

The current paper presents the structure, strategy and values according to which Accor has been based upon and tries to find answers to one challenging question about the acquisition of Motel 6: where should Motel 6 fit into Accor’s organization structure?

Operating in nearly 100 countries, Accor is the European leader in hotels and global leader in corporate services. The Paris based company, one of the world's largest conglomerates, consists of hotels, restaurants, travel agencies, car rental companies, and restaurant voucher firms. Since its foundation in 1967, Accor has grown nearly twenty percent annually. The success of the company has been due to the vision of its co-founders, Paul Dubrule and Gйrard Pйlisson.

Back in he 1960's the travel industry in France was growing and there was a clear need for an increase in lodging facilities. While most of the developments in the industry were concentrated only in major urban areas