Case Study Teldio Communications

General Environment

• A digital radio telephony system specifically designed to allow digital two-way radios
• Can make calls to internal extensions in their corporate network or the outside world
• Two-way radios provide instant, secure, private and cost effective communication in any environment

Industry Environment

• Motorola is the only carrier that has the two-way technology.
• Ideal for corporate networks that want instant communication on a one to one base
• The technology cannot be easily imitative
• Vertical markets  like hospitality, retail and transportation are ideal for using this application
• Manufacturing is covered in Mainland China, Hong Kong and Taiwan leveling its huge production capacity and lowering costs to secure a bigger share of the international market.

Competitive Environment

• No real competition as of yet , but with new devices and technology changing every day, competition will soon be here
• Cell-phones and Wi-Fi telephony networks are creating solutions to talk instantly , private and secured going through secured networks

Resources

• Built as a platform application
• This product allows digital radios to communicate with phones while accessing familiar telephony features. The RBX +Plus unlocks a variety of advanced telephony features
• The Motorola MOTOTRBO digital radio has turned the regular two-way radio into a cell phone that enables employees to communicate with the outside world

Capabilities

• RBX +Plus is a software application installed on a server which connects two-way radios to the world of telephony
• Capable to adapt to all telephone infrastructures, such as corporate phone systems, cellular networks and internet service providers

Core Competencies

• Only way for a corporate network to talk one to one on a device instantly that is private and secure.
• No more cell towers or noise distractions. Digital two-ways run on a different range with very little noise
• Long distance is not a factor with the two-way technology. Signal is just as strong from someone in the office to someone in Europe on a sales trip.

Strengths

• Only digital two-way technology
• Instant way to talk one on one with any corporate entity in the network
• Cost effective
• Works on a digital base not an analog, which gives more coverage around the world

Weaknesses

• Only a few providers offer this technology compared to regular phone systems
• Must have a phone that is equipped with the digital two-way technology. The IPhone is an example that doesn’t offer this service, but is one of the most popular phones on the market

Opportunities

• Develop a market in Europe and the Middle East
• Introduce this technology to other phone manufacturers like Apple and Samsung

Threats

• Wifi network on any handheld phone that can create instant one on one communication.
• Not going global could cause the technology to not reach its potential and eventually the technology will be outdated and a new mouse trap will be created.

Alternative

Pros

Cons

Favorability (/10)

Option 1

Partner with Zonith and use both companies strengths to push to other geographic regions and go global

• Can create a strategic plan using both companies strengths and work together rather than against
• Zonith is already established in Europe so the transition to open a market would be smoother with less obstacles

• Europe and the Middle East might be too big for both companies to handle with-out separating
• One company might want to go another route which could cause problems in the work place

8/10

Option 2

Teldio and Zonith could divide and conquer the geographic markets

• Both would have common ground on different geographic regions
• Take less time to build sales in the European and Middle Eastern markets
• Both would have strategic plans to execute and wouldn’t cross channels

• Could create unwanted competition among each company.
• To many decision makers and communication could be broken down due to lack of organization

6/10