Dairy Milk Introduction and Analysis

Dairy Milk

Aims and Objectives and History

The aim of this project is to evaluate the marketing strategy of Cadbury’s Dairy Milk.

To do this, I will need to gather information about the product; I will ask a questionnaire which is a primary research method. Then I will also gain some secondary research, this will be achieved by searching the internet for information and from a product information letter from Cadbury.

I will investigate all aspects of Dairy milk’s marketing mix, these include: product, price, promotion and place. After I have investigated these aspects I will analyse and evaluate my results from the Primary research.

History of Dairy Milk and Cadbury

Cadbury’s started as a one-man business, opened in 1824 by a Quaker, John Cadbury, in Bull Street Birmingham, was to be the foundation of Cadbury Limited, now one of the world's largest chocolate producers. By 1831 the business had changed