Defining Marketing

Marketing is a very valuable tool especially when starting a business or when new products need to be introduced into the market for the first time. If it was not for marketing many products which are now so familiar would not be around today. However, marketing is also used to help stay above the competition by creating new innovative ideas to keep the public interested in ones products, by using commercials that are eye catching and jingles which tend to stay in ones minds to the point where one is actually singing the jingles as if it were an actual song. These are techniques that many companies use in order to keep the public interested in their products. The following will discuss examples of marketing tools and techniques and how marketing is important to any organization.

Some of the companies which tend to use marketing to help increase sales are companies such as McDonald’s, Wal-Mart, and Verizon just to name a few. These companies are continuously coming up with new ways to keep the consumers interested in their products. McDonald’s for instance uses children in their commercials to entice other children to come play while they enjoy happy meals which have toys inside. This eventually will further entice children to persuade parents to bring them to McDonald’s for a happy meal. Wal-mart on the other hand uses the saving money method in order to persuade consumers to purchase their products. By using the all too familiar yellow-smiling bouncing ball which goes around dropping prices throughout the store indicating money saving bargain’s everyday. Verizon’s method is the use of the famous network of people who follows one around in order to get their point across. By having a large group of people following one around indicating that their network can always be relied upon regardless of the location, or surroundings, one will always be heard and their catchy slogan “can you hear me now” “good”, is well known. Many of these companies go even further when marketing their products by using famous people in their advertisements and commercials. Knowing that by doing so consumers will want to eat, buy, and use their products just like the famous.

Boone and Kurtz stated that "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." (Boone and Kurtz, 1998). This can also be defined as a specific group of customers