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Ea Sports Case

By:   •  Case Study  •  343 Words  •  January 11, 2010  •  1,021 Views

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EA has done very well, now being one of the worldЎЇs largest marketer of video games. They develop games, always coming up with new ideas. The chairman and CEO, Probst, believed EA was on course to become the biggest and best entertainment company in the world.

EA Sports Nation: The company strongly supports the online service that would allow tens of thousands of broadband enabled gamers to compete against one another individually or in teams across the internet. The EA Sports Nation is an excellent idea because it permits game players to play with others in the different sports. Their objective is sign up thousands of players so that they can compete with the various sports including football, PGA, Soccer, and Baseball. It would be played worldwide. They are sure it will be very profitable, based on past experience with sport games.

The main concern is that EA will take on too much responsibility and none of the divisions are being managed effectively. In addition, they have commitments to companies such as companies like Sony, Microsoft, and Nintendo who may oppose

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