Ecommerce : Interflora

Interflora’s e - commerce

Outline

A. Presentation

I- Presentation of the Interflora company and its delivery organization through its network

a) Presentation of the Interflora company

b) How it works?

II- Presentation of the Problematic

B. Strategic Marketing Planning Process

I- External and Internal Analysis

a) External Analysis

b) Internal Analysis

II- SWOT Analysis

a) Opportunities

b) Threats

c) Strengths

d) Weaknesses

III- Future Objectives

a) Why is the E-commerce environment attractive for Interflora?

b) Future Objectives

IV- E-Marketing Strategy

V- E-Marketing Plan

a) Product

b) E-Pricing

c) E-Distribution

d) E-Promotion

C. Recommendations and Conclusions

I- Recommendations

II- Conclusions

A. Presentation

Our study will focus on the French market. But of course, the Interflora French website will have interface with all others Interflora websites through the world, so as to insure global deliveries.

I- Presentation of the Interflora company and its delivery organization through its network

a) Presentation of the Interflora company

a/ Identity card

► A worldwide network:

▪ Presentation:

Interflora is the largest flower delivery company, that is implanted throughout the world. It consists of a network connecting flower shops to make deliveries. This network is composed of approximately 60,000 florists worldwide delivering flowers to 140 countries (from China to Russia, the USA to Europe), each maintaining the stringent standards that Interflora demands.

• Fleurop Interflora is located in 17 countries: Germany, Austria, Belgium, Spain, Denmark, France, Finland, Greece, Hungary, Israel, Italy, Norway, Poland, Netherlands, Switzerland, Sweden and Turkey

• British Group is constituted of all the countries of the Commonwealth : South Africa, Australia, Britain and New Zealand.

• FTD USA is the American Network, Korea, Taiwan and Philippines.

These groups are controlled by Interflora Inc. located in the United States and share the responsibility for the future development and efficient transmission of orders around the globe. They have different names but are all committed to the high level of quality and service.

▪ The Board of Directors:

Interflora is governed and run by a Board of thirteen Directors, nine of them are Member florists. Member Directors are elected by Member florists at the Annual General Meeting for a three year term period.

► The S.F.T.F (Sociйtй Franзaise de Transmissions Florales) Interflora:

▪ Presentation:

The S.F.T.F has a capital of 4 271 494 Ђ and represents the Interflora brand in France, Monaco and in the DOM TOM. The current CEO is Felix Hazak. This company is in charge of the good application of the Interflora rules in order to protect the customer rights.

It is a