Entrepreneual Business Plan

Table of Contents

Page

Mission Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Business Description. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Marketing Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Management Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Production Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financial Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Risk Assessment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Supporting Document. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Research Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mission Statement

The Post-It® Bracelet division of the 3M® Corporation strives to:

• To provide customers with quality, dependable, and valuable products.

• To provide investors with opportunities to receive a nice return on investment and high-quality growth.

• Contribute to the community through physical and social development programs

• Respect all employees and patrons, and enable all employees to have more of a say in company affairs.

• Everyone is equal in their own right, and should be treated so.

• Quality and service are number one, if someone is disappointed with our products for a legitimate reason, then the company should compensate for errors

• To serve the community as a role-model for future generations in service, respect, and innovation.

Executive Summary

3M® Corporation’s Corporate Headquarters is located in St. Paul, Minnesota, and is a diversified technology company serving customers and communities with innovative products and services, including Post-It® Notes office supplies.

The latest 3M® innovation from Poca, WV U.S.A., is the Post-It® Bracelet. The wrist strap/bracelet, with a small Post-It® container, would fit securely on either side of the wrist. A plastic protector would snap down over the Post-It’s to protect it from everyday hazards. The bracelets would come in different styles for different personalities and purposes.

How many times have you been stuck needing to write down a reminder, but you have nothing to write on but your hand? I have a device that can solve all of that. This product is practical and stylish too. Combine the forces of miniature Post-It® Notes, and a fashionable bracelet, and you get the Post-It® Bracelet. With this, you have a handy reminder right at your wrist! The bracelet has a protective casing over the Post-It’s, so you don’t have to worry about water damage or losing your note. Even better, since the paper is a Post-It®, you can conveniently stick them on your computer screen, car dashboard, cell phone, or wherever as an extra reminder!

The main competition for 3M® and the Post-It® Bracelet would be discount-brand competition who would try to produce their own version and sell them at their stores. Examples of such competition include: Staples, OfficeMax, Office Depot, Wal-Mart, and Target.

The management team for the Post-It® Bracelet would consist of Project CEO, George Foreman, and the rest of the 3M® Executive Team.

Financially, for this project, 3M® would have to borrow approximately $20,000 from its current investors for the test market distribution of the Post-It® Bracelet. The current investors include the common stockholders and other corporate investors in the industry.