Estee Lauder Swot

Introduction

The Estee Lauder Group, a producer of prestige cosmetics, controls 46% of the U.S. market and 21% of the global market. The Group was launched in 1947 by Estee and Joseph Lauder and is still controlled by the family. With annual sales of over $8 billion in 130 countries, the Company hopes to double its business over the next decade.

Estee Lauder consists of a collection of up scaled brands targeted at a diverse selection of consumers. The Group’s portfolio of brands includes the most recognized labels for mature customers (Estee Lauder, Clinique, Prescriptives, Aramis, and La Mer), eco-correct labels (Aveda and Origins), as well as hip labels (M.A.C., Bobbi Brown, Tommy Hilfiger, Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, jane, and Darphin). Its most elite brand is Crиme La Mer, a “miracle” skin treatment created by a NASA scientist that sells at $400 a jar. At that level, it’s main competitors are Yves Saint Laurent and La Prairie; which are exclusively sold in fine department