Gap Analysis: Global Communications

Gap Analysis: Global Communications

Global Communications experienced great economic pressures as the industry as a whole saw a great decrease in the stock shares of about fifty percent. In efforts to rebound from this set back GC constructed a strategic plan that consisted of increasing their services options and expanding to a more global market. However, their inappropriately developed plan threatened their integrity and conflicted with the interest of several of their stakeholders. GC therefore, is faced with attempting to observe their present problems and create solutions that would benefit all parties involved.

Situation Analysis

Issue and Opportunity Identification

Global Communications, within a three-year span were effected by about a fifty percent depreciation. Three years ago the GC stock traded for $28 per share and today it is valued at $11. The competition has increased, ranging from local to international markets. Cable companies have improved their range of services that has resulted in increased profitability levels. Therefore, Global Communications senior leadership devised a strategic plan that is hoped to potentially allow them to be more marketable on an international and local level. Global Communication’s plan consisted of outsourcing their technical call center jobs to India and Ireland and introduce new services for each customer. Global Communications prides itself on treating employees well and feels that their competitive advantage comes from their loyal employees. Global Communications is presently faced with the responsibility of informing and managing the new plan with all stakeholders involved.

Stakeholder Perspectives/Ethical Dilemmas

Several of the stakeholders have addressed conflicting interest, rights and values. Maria, union liaison, expressed her discontent with the senior leaders who did not consult with her upon devising their new strategic plan. Maria felt that her values were crossed as she has gave her all to attempt to establish and become a medium between the employees and the company for previous benefit settlements that was introduced as the betterment of the company. Maria felt that any decisions that would affect the employees would have needed to be brought to her attention. The senior leadership took it upon themselves, without the interests of the stakeholders, and made their decisions. They were focused on their bottom line, which was to secure additional profits so that the board could secure their jobs. No full decision making techniques were used to solve the problems, with the other stakeholders in mind.

The employees interests were jeopardized, as some of them would be losing their jobs while others would be affected a pay cut. The employees also would feel that their company has gone against their values by not working to assure their jobs despite the support and wherewithal that each employee provides to the company.

Customers have the right to purchase that which they desire. If a company does not offer what they are looking for the customer will seek elsewhere. The customer is searching to spend the least amount of money for the services that they are searching for.

End-State Vision

Global Communications, keeping you connected when you need it most.

This vision reflects the applications of all the goals listed that will serve to achieve a reliable and cost effective service to each customer. The incorporation of these goals will result in the profitability for all stakeholders involved.

Gap Analysis

In an effort to provide reliable and cost effective communication service to all customers locally and internationally, Global Communications will need to improve their communication skills internally and greatly develop their decision-making skills. Implementing increased communication with all stakeholders creates a basis for providing effective services and keeping the stakeholders content with your companies services and profit potential. Regaining the stakeholder’s ability to trust the company with their decision-making process will need to be established on a consistent