Gap Analysis: Global Communications

Gap Analysis: Global Communications

Global Communication is a Telecommunication Company that is going through some economic pressure and having seen their stock drop more than 50% over the last 3 years. They have decided to go global, but the union is not glad about the move, because they have already gave up a great deal of their education and health benefits. This led to conflict between the union and senior management. My analysis is a way to look at this situation and see how I can close the gap between the union and management, in regard to communication, ethics, and values. With looking at these issues, I would like to come up with solution and recommendation, and be able to close the gap between their present situation to reaching their end statement, and becoming that global company that stands on strong ethics, values and communication.

Issue and Opportunity Identification

With Global Communication stocks at a more than 50% decline from three years ago, they are finding themselves under economic pressure from their stockholders and shareholders as well. What is driving Global Communication stocks down is that they are facing too much competition in their industry in which they compete. Now that Cable companies are getting into the market, they have given companies like Global Communication a serious blow, because they are able to offer complete solutions to encompassing computers, television and telephone service. Trying to compete with these cable companies, Global Communication leadership developed an aggressive plan to boost Global ability to compete. They first plan on providing new services, cater to small business and consumer customers who will need local and long distance services. Global also will partner with satellite, and wireless providers to offer video, broadband and anytime access to the internet via wireless telephone and PC cards. Secondly Global want to increase profits by cutting cost, and to maximize both. So this lead to the Board of Directors approving the plan to go global, and to move some of the technical centers to India and Ireland which in turn fits in with the Globalization plan and would reduce unit cost of handling calls by nearly 40% in a three year time line.

Stakeholder Perspectives/Ethical Dilemmas

When looking at the Stakeholders that are involved in this scenario, there three main players who are involved here. First, the stockholders of Global Communication, who has put their money into Global Communication stock hoping for a nice reward on their investment. The senior management of Global, who are making major decisions which can affect many people within Global. Lastly, are the Employees of Global Communication, who is counting on Global to reward them in pay and benefits, so that they can take care of their families. All three stakeholders all hold some Interest, Rights and Value toward Global Communication, but sometimes the interest, rights, and value are the same, but sometimes they can conflict. For Rights, stockholders have different right in regard to their shares of stocks. Senior managers expect the company to treat them with respect, fairness and integrity. That will also go for the employees of Global Communication. I find they basically have the same rights in Global, such as discrimination and harassment. When examining this, I find not too much conflict in these three stakeholder rights, beside Stockholders having right to voting on major issues in the company. The second issue would be Interest in Global. Stockholder hold interest in the running of the company, and that company is productive and profitable. Senior management interest is that the company is profitable as well. Interests in those subordinates who are counting on them for their leadership, they are fairly treated, and have a fair benefits package. Employees hold interest in the company because it the way they take care their families. They hold vested interest in company to see that they do their job so that the company can continue to run and grow. Interest in the company are fairly the same among the three stakeholders, but only conflict I would say is the fact senior management interest in the company in that they want to see that the decisions they make in the future of Global are good ones. Knowing that their future with the company is directly related with the decision they make. Employees are not held as responsible with how the company is being run by senior management. Values are also basically the same among the three stakeholders. All three stakeholders value integrity, honesty respect and fairness. I can’t see too much conflict with value either. I believe that all stakeholders hold the same values, and have right and vest interest in the future of the company.