Gap Analysis: Lester Electronics

Gap Analysis: Lester Electronics

In looking for solutions in the manufacturing marketing, Lester Electronics, Incorporated (LEI) is looking for viable options for growth. “Whether a company chooses to make further investments in its core business or decides to expand beyond its current core, there are only three avenues by which companies can grow their revenue base: (1) organic or internal growth, (2) growth through acquisition, and (3) growth through alliance-based initiatives. This is often referred to as the ‘Build, Buy, or Bond’ paradigm. Selecting the right growth strategy is not easy. A growth strategy that works for one company may not be appropriate for another. It might even be disastrous. A high percentage of mergers and acquisitions, for example, fail to meet expectations. Making the right acquisition, successfully integrating the acquired company into the acquirer’s operations and realizing promised synergies is difficult. Relying on internal growth alone to meet revenue targets can be equally risky, especially in years of slow economic growth. Few companies consistently achieve higher-than-GDP growth from internal sources alone. To formulate a successful growth strategy, a company must carefully analyze its strengths and weaknesses, how to deliver value to customers, and what growth strategies its culture can effectively support. Selecting the right growth strategy, therefore, requires a careful analysis of opportunities, strategic resources and cultural fit” (de Kluyver & Pearce, 2006).

The management team of LEI must carefully analyze their current financial position and their long-term goals in order to successfully create growth for their company. In reviewing their current options, LEI must define their intended growth strategies, evaluate the stakeholders, and look for opportunities to increase shareholders’ value in their company. LEI is currently evaluating the merger with Shang-wa Electronics (SE). With the completion of this merger LEI would expand their current product base. Jointly LEI and SE need to set new financial and corporate goals and strategies. The