Global Communications - Gap Analysis

GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications

MBA/500

Instructor:

University of Phoenix

September 24th, 2007

Gap Analysis: Global Communications

As organizations strive to become leaders in a globalize industry, senior management leadership teams must demonstrate the ability to communicate effectively and carefully listen to the responses generated within the organization and external mediums when communicating reorganization strategies and changes. “Effective communication is vital for all organizations because it coordinates employees, fulfills employee needs, supports knowledge management, and improves decision making.” (McShane & Von Glinew, 2004, p.324).

Situation Analysis

Issue and Opportunity Identification

Global Communications is undergoing tremendous economic pressure due to high competition from local, long-distance and international markets.

GC management team faces the challenge to develop an effective strategic plan that will allow the organization to realize globalization growth while implementing cost-cutting measures that will improve profitability. Global Communications plans to realize its globalization strategy by implementing many approaches such as introducing new services, primarily to small business and consumer customers in local and long-distance markets across the country. Additionally they intend to implement cost-cutting measures such as massive lay-offs and relocation of employees, and reducing labor cost by outsourcing in India and Ireland.

Global Communications has concentrated all its efforts on its strategic plan and has disregarded the worker’s union disadvantage at this approach. Global Communications has not identified the union and employees as team players and has not taken into account their loyalty and most importantly their needs. Consequently, Global Communications has chosen a distributive approach of negotiation, which has created a conflict with the Union. “Distributive approach creates win-lose situations and can lead to conflict” Kinicki & Kreitner, 2003, p. 504.

On the other hand, Global Communications could benefit from assuming an integrative approach of negotiation as this would allow the union representatives to provide and share other alternatives. Global Communications can develop