Global Communications - Gene one

Global Communications/Gene One-Synopsis

Twanna Gilliard

University of Phoenix-MBA -520

Global Communications faces a number of obstacles in their current environment. The situation with Global Communications is too much competition, local, long distance and international markets are all competing for the same business. New calling features and suites of local and long-distance services helped, but the industry suffered a huge decline at the hands of the cable companies, who introduced the complete solutions encompassing computers, televisions and plain old telephone service. Global Communications were implementing a plan of outsourcing for cheap labor in the international market. This would cut hourly wages by almost fifty percent. Some of upper management proposes another plan to hire one thousand sales people to increase the revenue in which they lost in the previous years. Global Communications was not prepared for the future and had not conducted a benchmarking research on their competitors for upcoming new innovations. There was also a dilemma of communications with its partners of the Union. A previously well- versed meeting with benefit reductions will have its successes communication has also nullified any benefits to brainstorming session with Union leaders, employees, or third party consultants that, apparently, have not even been considered. One of my solutions to help Global Communications would be to in source other work, particularly alliance partners. This is an advantage for the company to increase revenue, and therefore increase the company’s financial statement, optimal use of existing employees and there would be no additional resources necessary. The second solution will be to utilize excess exiting employees for sales positions. If Global decides to take action on this solution, they will have no human resources budget and perform a learning curve for new employees. Third solution is to Increase utilization of alliances to consolidate, which the company should merge with new partners to cut back competition. Final solution is to create requirements for corporate communication. This will help ensure leaders of the Union are included in decision process, Enlist brainstorming session, particularly with employees and no decision made is to be made final without group’s approval. There are many issues confronting Global Communications and we have proposed a number of viable alternatives. Overall, the management at Global Communication has searched only to provide an answer to the problem of cutting costing in favor of becoming more profitable. Management, however, has not looked for greater us of their current resources by in sourcing for their new alliance partners, or taking on increased call volumes for their growth of new services to business customers.

Gene one is a biotechnology company that is planning on going public within the next three years. The CEO and his board members believe the time is right for new development, advertisement, and marketing if they want to remain successful. Gene one senior leadership team has the approval to proceed with the IPO. The company has a strategy plan to complete this project in 36 months. This will establish the company as a strong competitor and show Wall Street that Gene One has the leadership and organizational capabilities to succeed as a public entity. The first issue is Gene one has no zero experience with IPO’s, to help solve this problem, the CEO set up a two-day, off-site meeting so they can outline the steps they need to take