Global Communications

Gap Analysis: Global Communications

Global Communications is facing significant competition in the technology industry. In an effort to remain competitive the company has implemented strategies that may result in undesired consequences. The following analysis will summarize the gaps between the company’s current state and the company’s desired state. The analysis will outline a framework of processes and activities by examining the situation, reviewing stakeholder perspectives and ethical issues. I will propose an End-State Vision, provide a GAP Analysis and summarize the knowledge I have gained in preparing this analysis. Additionally, tables will be provided as support of my findings.

Situation Analysis

Issue and Opportunity Identification

Global Communications is facing extinction due to extreme competition in the telecommunications industry. As they attempt to remain competitive, a number of issues and opportunities have arisen. Issues that may create future issues and/or opportunities are: 1) reputation, 2) contingency planning and 3) effective communication.

Global Communications is attempting to remain competitive by reducing expenses (i.e. eliminating positions and decreasing salaries). However, they currently have a reputation for being loyal to their employees. The issue here would be keeping their reputation of being employee friendly in tact while implementing their strategies. A possible opportunity would be to create a list of displaced employees that can be called upon should the need arise. As Global Communications expands into new markets, it is possible that the number of consumers will rise exponentially and additional labor would be needed.

Creating a contingency plan would benefit Global Communications in the event that the strategies they choose fail. Considering the various consequences of scenarios that may occur can protect the company from future catastrophe.

Effective communication is essential to the bottom-line of all businesses. Global Communications management did not have a clear and effective line of communication with the Union representatives. This caused tension between the groups and the possibility of legal action. Global Communications can use this as an opportunity to demonstrate their commitment to its employees by developing (in conjunction with the Union) programs dedicated to employee retention, development and pay-for-performance.

Stakeholder Perspectives/Ethical Dilemmas

The stakeholders in the Global Communications dilemma are: Global Communications (the corporation), Global Communications employees, Global Communications Management, Global Communications Stockholders and the Union representing the employees of Global Communications.

These stakeholders have conflicting interests as Global Communications (the corporation), Global Communications management and its stockholders have the same interests: to increase market share and the stock price. Global Communications employees and its Union have interests in pay for performance and employee protection.

Global Communications has a well-established history of treating its employees well. However, in the interest of increased profits and reduced expenses, Global Communications will forgo its reputation of employee loyalty. This is a conflict of interest - as the company reduces benefits (i.e. job loss, pay cuts, cuts in education and health care) it falls short in demonstrating its commitment to its employees.

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End-State Vision

Global Communications endeavors to be honest, open and respectful, to challenge ourselves and remain competitive. We are committed to our stockholders by constantly examining ways to increase our stock value, committed to our customers by providing quality service and investing in technology and committed to our employees by providing career development and retention strategies.