Halina Case Analysis

HALINA MOUNTAIN RESORT

I. Time Context:

July1977

II. View Point:

Mr. Victor E. Herrera, chairman of the board of Blue Heights Realty and Development corporation.

III. Statement of the Problem:

How will Blue Heights Realty and Development corporation be able to have enough budget to establish the Halina Mountain Resort?

IV. Objectives:

1. Short-range Objectives: To establish a resort that will give customer satisfaction by means of good services and complete facilities and amenities.

2. Long-range Objectives: To be able to establish a first-class and well-known mountain resort.

V. Areas of Consideration:

1. Strength

- Halina Mountain Resort is a company owned business.

- The first Resort in the area that has a restaurant.

- The resort is the first resort to be reached in Laguna.

2. Weakness

- No safety measures mentioned.

- Halina Mountain Resort don’t have enough budget.

- The key personnel of the resort are from Herrera family.

3. Opportunity

- Popularity is gained through customers, who share their experience to others through videos, pictures and others; it acts as an advertisement for the Resort.

4. Threat

- Natural Disaster like typhoon, earthquakes and others.

- Other Competitors in the area that was patronized by people, or may have a low price.

- The Resort is near