Information Required to Evaluate Export Markets

Information Required to Evaluate Export Markets

April 25, 2005

1. Key Market Indicators

a. Population (000’):

b. Pop Growth % :

c. Literacy :

d. School children :

e. GDP (US$’000) :

f. Per Cap US$ :

g. Exchange Rate : I Rs

h. Exchange Rate : US$

i. Inflation :

2. Current Market Size - Pens

Volume Value (US$’000)

‘000 Ns % US$’000 %

A Local Production

B Imports

C Re-exports

D Local consumption 100% 100%

Source: Chamber of Commerce or Trade bodies

a. Market Potential = To be based on the Gulf Potential sheet

3. Key Product Categories and Price Points

a. Identify key product categories and price points

4. Key Market Players

Please refer annexure I

5. Market Accessibility

a. Duty and tariff structure {duty, tax payable, surcharge, and other fiscal levy applicable at the point of import, preferential tariffs for India productions}

b. Freight cost from Mumbai

c. Detail costing on CIF to landed cost conversion

d. Key local manufacturers {who are they, where are they based, what products and brands manufacture, distribution partners, availability}

e. Key local import agents/distributors {same as b}

f. Trade structure {Identify the flow of goods from importer/manufacturer to the consumer, retail chains, independent grocery shops, specialty outlets, specialty wholesales channels, are they located/concentrated in specific geographic areas?, is there any ethnic bias in trade? how many different types of outlets are available? what’s the geographic dispersion of trade?}

g. Modern Trade Structure {what are the key modern trade outlets/retail chains? What would be share of top 5 retail chains? No of outlets in each chain}

h. Selling practices {how are the goods sold in each step of the flow of goods? From importer to wholesale and then to retail outlets}

i. Buying practices {who are the key decision makers in the key retail chains? What’s the decision making process?}

j. Trade terms {credit terms and other services}

k. Institutions markets {how’re the institutional markets catered to?}

l. Merchandising and Trade Marketing Practices (Ref Annexure II)

m. Packing {What are the different type of packing available and display units, please take photographs or collect samples, what are most preferred retail pack sizes and shipper sizes? }

n. Price/Margin Structure {detail breakdown of margins and discounts from MRP downwards across each step of the distribution flow}Annex III

o. Sales Taxes applicable

p. Duty, sales tax and fiscal levy rebates for re-exports

q. Advertising expenditure by leading brands (source: Ad Industry)

r. Secondary markets

i. Markets to which products are re-exported and key re-exporters

s. Non-tariff barriers or preferential treatments for products of Indian or Sri Lankan origin and writing instruments

t. Any measures to protect local industry

6. Financial Services/Investment Information

a. Short term lending rates

b. ROI and net margins expected in FMCG trading

c. Bank charges on LC