Javanet

Javanet

Strenghts of the marketing plan

1.Javanet has decided to help train customers who are not familiar with the internet and the computer. The idea of helping build market potential into almost guaranteed customers is a strength of this marketing plan. Most Internet cafes only cater for people who are familiar with the “know how” of computers and the internet, this way the older population group misses out on a lot of benefits that the internet can offer.

2. Javanet has also decided to set aside 20% of sales revenue for marketing of the business, this is a good amount of money for a start. Marketing is the most vital part of any business in today’s commercial world as it is the link between the business and its customers. While most businesses are not able to contribute so much towards marketing others don’t realise the potential marketing has in improving sales and gross profit. Javanet has realised the importance of marketing and the money that Javanet puts into its marketing efforts will help boost the number of customers that visit the store and can guarantee a lot of loyal customer in the future.

3. Javanet’s strategy to improve as a friendly place for socializing and entertainment through its good customer satisfaction will help attract new customers. Javanets customer happiness representative will be critical especially be it aims at educating the older generation. Providing internet classes is one thing, but having someone on hand in case of some difficulties will help build customer confidence about the business

4. Javanet has also recognised critical issues that can have a negative impact on the business. Issues such as internet