Just Group Ltd, Company Analysis

HMB 524 Marketing Strategy

Organization Analysis:

Just Group

Prepared for

Barbara Evans

Prepared by

Rangsikul Likhitthanawong

6189458

Executive Summary

This report will examine Just Group Ltd, the number one market leader in fashion and apparel retail store in Australia. The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. Just Group is a number one market leader in fashion and apparel retail store in Australia. The sale of the company continues to increase while the number of stores increases as well.

The external environment analysis covers Porter’s 5 forces, PEST analysis. Five Forces analysis shows the high intensity of industry competition. PEST analysis shows the result that external factors affect Just Group in several ways. On the other hand, SWOT analysis is complied for internal environment analysis.

In the part of strategy review, it is done using the Seven Traits of Organization model as the principle. (Schumann 1994). The summary of each trait review is as follows:

Strategy review – Customers driven

Just Group has seen an importance of acquiring customer satisfaction, so the organization has adopted some customer-oriented strategies which are offering latest fashion to diversified target market, launching loyalty program to keep customers, moving along with changing in customer taste, and developing customer commitment throughout its organization

Strategy review – Technology driven

To manage all retail stores, Just Group needs some effective technological management program to organize its retailing. Just Group deploys an outsourced information system in managing retail chains from Retail Directions

Strategy review – Competition driven

Just Group concerns both direct and indirect competitors. The company tries to expand its product to cover all target to act against the competitors.

Strategy review – Stakeholders driven

The key players identified are shareholder, suppliers, buyers, government, environment and community

Strategy review – Resources driven

Three categories of resources are focused by the company. They are physical resources, human resources, and organizational resources.

Strategy review – Culture/Leadership driven

The overall performance of people within the organization and motivation are driving success to the company.

Strategy review – Project driven

Just Group is always involved in project which requires time, cost and resources as constraints. The main projects are launching new product arrival, community support, lifting up internal performance and market expansion.

Finally, the Balance Scorecard is used in determining the company’s objectives covering four perspectives, which are finance, customer, internal process and learning & innovation, and then the strategies are relatively created with those objectives as well as the environment analysis and strategy reviews.

Table of contents

Executive Summary 1

Table of contents 3

1. Introduction 4

2. Organization background 5

2.1 Organization history 5

2.2 Organization overview 5

2.3 Vision and mission 6

3. Industry coverage 6

3.1 Porter’s 5 forces analysis 6

3.2 PEST analysis 7

3.3 SWOT analysis 7

4. Strategic review 8

4.1 Customer driven 8

4.2 Technological