K-Mart Statistical Research

Synopsis

Banks Consulting Corporation is a privately owned and operated consulting firm located in New Orleans, Louisiana and in business for the past fifteen years. Banks Consulting has been hired by K-Mart Corporation to identify any problems or issues that have caused a severe drop in sales in the six southern-most states.

In this report, we have identified several key points that relate directly to K-Mart in regards to the quality and type of products carried. This report also shows the issues pertaining to its customers and the feelings towards K-Mart that are expressed by this customer base.

Table of Contents

Synopsis 2

Table of Contents 2

History 3

K-Mart’s Problems 5

Merchandising 7

Findings 9

Research Strategy and Instrument 10

Survey Sample and Explanation 12

Comparative Look at

Target and Wal-Mart 16

Budget 20