Key Elements of the Marketing Function and How They Interrelate with the Other Functional Units of the Organisation
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Assignment Cover Sheet | |||
Qualification | Unit number and title | ||
BTEC HND in Business (Level 5) | Unit 2 MARKETIN.G ESSENTIALS | ||
Student name | Module Tutor | ||
G S Sylvester | |||
Learning Outcomes | Date issued | Deadline | Submitted on |
LO 1 | Tuesday 1 November 2016 | Friday 9 December 2016 – before 4:00pm | |
Assignment title | Role of Marketing | ||
In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found for each criterion. |
Criteria reference | To achieve the criteria the evidence must show that the student is able to: | Evidence |
P1 | Explain the key roles and responsibilities of the marketing function. | 10 |
P2 | Explain how roles and responsibilities of marketing relate to the wider organisational context. | 10,11,12 |
M1 | Analyse the roles and responsibilities of marketing in the context of the marketing environment. | |
.. ..M2 | Analyse the significance of interrelationships between marketing and other functional units of an organisation. | |
D1 | Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation. |
Student declaration |
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: |
Contents
1.0 Introduction 5
1.1.1 Purpose of this report 5
1.1.2 Organisational Background 5
2.0 Definition, Nature and Concept of Marketing 6
2.1 Definition of Marketing 6
2.1 Nature and concept of Marketing 6
3.0 Overview of the marketing process and Role of Marketing 8
3.1 Overview of Marketing Process 8
3.1.1 Situational Analysis 8
3.1.2 Marketing Objective 8
3.1.3 Marketing Strategy 8
3.1.4 Marketing Mix Decision 9
3.1.5 Implementation and Control 10
3.2 Role of Marketing 10
4.0 Influence of Macro and Micro Environment on the Marketing Function 10
4.1 Micro Influences on Marketing Function 11
4.1.1 Competitors 11
4.1.2 Suppliers 11
4.1.3 Customers 11
4.1.4 General Public 11
4.2 Macro Influences on the Marketing Function 12
4.2.1 Political Influences 12
4.2.2 Economical Influences 12
4.2.3 Social Influences 12
4.2.4 Technological Influences 12
4.2.5 Environmental Influences 13
4.2.6 Legal factors 13
5.0 Operations of Marketing Department 13
6.0 Interrelationship between marketing department and other departments 14