Kudler

As described in the Kudler Fine Foods Simulation, Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in a fashionable shopping center (University of Phoenix, 2004). The stores are stocked with the very best domestic and imported foodstuffs and divided into five departments consisting of a fresh bakery and pastries, fresh produce, fresh meat and seafood, condiments and packaged foods and lastly cheese's and specialty dairy products. Kudler Fine FoodпїЅs mission is to provide their customers with the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment (University of Phoenix, 2004). KudlerпїЅs mission requires KFF to manage a strategy with elasticity to so the organization can adapt to market strategies being developed based on analysis of current internal and external influences impacting the company. Strategic management involves the major decisions, business choices, and actions that chart the course of the entire enterprise. It consists of analysis of the internal and external