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London Olympic 2012

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General Public

International crowd

Domestic sponsors

International sponsors

Domestic sponsors

International sponsors

Political dignitaries

Olympic dignitaries

      General Public

   International crowd

General Public

International crowd

Domestic sponsors

International sponsors

Political dignitaries

Olympic dignitaries

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The London 2012 Olympic Games

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Figure 1: Pricing strategy of ticket to the target group based on be high, medium or low

                                                                

Political dignitaries

Olympic dignitaries

Domestic sponsors

International sponsors

General Public

International crowd

Political dignitaries

Olympic dignitaries

Domestic sponsors

International sponsors

General Public

International crowd

Political dignitaries

Olympic dignitaries

Domestic sponsors

International sponsors

General Public

International crowd

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