Londonair Marketing Communications Plan

Institute of Business Administration & Management Assignment

Kensington College of Business

Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director

Subject: Marketing Management

Professor: Neil Jones

(KCB) Student Registration Number: 9876786

Date Issued: 18th March 2001

Hand in by: 6th May 2001

Kensington College of Business

Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU

Phone: 020 7421 3683 Fax: 020 7404 6708

9876786

Table of Contents

Unity Title Page

1.0- Introduction…………………………………………03

2.0- Londonair Marketing plan………………………….05

3.0- Marketing Communications Plan…………………...06

4.0- Context Analysis……………………………………08

5.0- Londonair Communications Goals………………….09

6.0- Londonair Communications Strategy……………….10

7.0- Co-ordinated Communications mix…………………11

8.0- Implementation………………………………………12

9.0- Control and Evaluation………………………………12

10.0- Feedback……………………………………………..13

11.0- Conclusions………………………………………….14

12.0- Bibliography………………………………………….15

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