Managing Diversity

200

The Authors

Rama Prasad Kanungo, Aston Business School, Aston University, Birmingham, UK

Abstract

Purpose – In recent years multi-cultural practices and values have become significantly conspicuous in corporate business. Cultures and managerial values become co-terminous when organisations cross boundaries. The synergy between corporate culture and managerial values institutes cross-cultural practices garnering effective strategic options, helping to perform a set task successfully. This has a far-fetching effect on what people in different cultures perceive and how these cultural values affect business affairs in an altogether different environment. In essence, organisational practices are based on culture and most organisations avoid cultural risks to manage their businesses. Skills, capabilities, knowledge, technology and experiences are better facilitated by a cross-cultural approach, particularly in geo-centric organisations. This paper aims to discuss the phenomenon as a global norm, with the implication of its effect on business practices.

Design/methodology/approach – The approach adopted in this paper is based on the critical review and discussion of extant literature emphasising the effect of cross-culture on business practices in a culture-specific environment.

Findings – The paper illustrates how business practices and managerial values are functional to cultural synergy.

Research limitations/implications – Irrespective