Market Research
By: Artur • Essay • 617 Words • February 12, 2010 • 1,110 Views
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The product which we have chosen to use is from our own creation. Which is called;
Refresh, it consists of a kit that serves for many multi-tasking purpose and functions to cleanness
the body. The objection of this product is to provide a quick and fast solution to keeping the
body clean and fresh. It consists of cleaning products for the entire body, that can be used
anywhere and anytime. Reasonable price at nineteen ninety nine, it is a true value in itself, that
can serve a vast array of people.
There are two versions of this kit which serve the same purpose; one being that it focuses on
male needs and the other on female needs. It was created for people on th go; like situations where
there isn’t any showers available and the average person wants to stay clean all day. A great way
that it can be used is for a camping trip, where there isn’s any showers, Refresh can be used to
maintain a clean and fresh body while camping with family and friends. Other situation like sporting
events, where people are rushing in and out of the events. They can maintain a clean look before and
after participating in there important events. Truck drivers can also use the product, since they are
always on a time limit schedule. Women can use refresh at their work, being that they are in and out
of meaning or classrooms, this product we serve them, by maintaining a presentable appearance at
their disposal.
The concept is simple it’s like a first aid kit, for maintaining hygiene. The product itself is
portable and easy to handle, providing everything a person needs to clean the body. This amazing kit
includes for men: Glycol facial cleanser, shaving cream, after shave balm, razer, deodorant; citrus
evaporation body cleansing gel with applicators; sea salt body scrub , glycerin hand and body lotion;
and toothbrush and toothpaste. The women kit includes: exfoliating facial cleanser, scented shaving
cream with razor, deodorant, sea salt scrub, evaporation body wash gel with applicator,
menstruation product, moisturizing lotion, and toothbrush with toothpaste.
One of the major advantages is that it is compact and portable, which can fit easily in a purse or
traveling bag. These products are made to