Marketing Mix

Developing MBA Programme

Marketing Mix

Abu Dhabi University

The 4 PC developing

Abu Dhabi University set the current Marketing Mix as the follow

Product: Master of Business Administration (MBA) programme

11 courses (8 core Course) and(3 Elective) consisting of the following :

 8 Core Courses:

Each student is required to complete the following:

Course Title Credit Hours

Marketing Management 3

Financial management 3

International Business Management 3

Advanced Managerial Accounting 3

Leadership and Communication 3

Strategic Management 3

Managerial Decision Models 3

Integrative project 3

1.

 3 Elective Course: Student must take 3 elective course to specialize in any interested field

Course Title Credit Hours

Investments and Portfolio Analysis 2

International Financial Management 2

Human Resource Management 2

Operations Management 2

Marketing Communication 2

International marketing 2

Business Intelligence 2

Student with non business backgrounds Bachelor's are required to take the below pre course before starting MBA

