Marketing Plan

When putting together a marketing plan, using the four P’s are essential in properly executing the plan. When referring to the four P’s I mean product, price, promotion, and place. Global Premier Development is a condo development company here in Orange County. G.P.D. has an extensive background in developing apartments and condos all throughout California. G.P.D’s products are condos that will cater to families all throughout California. Considering the extremely inflated real estate values here in California renders G.P.D’s product a very attractive investment.

To determine price, GPD must compare all condos that have sold in a specific market area. It is important that their product will not only fit in the specific area but be profitable as well. With the increasing interest rates and supply of condos on the market place, it has become more difficult to pinpoint a price. I would recommend that G.P.D. spend plenty of money in advertising of their condos using many different outlets. The first outlet being, direct mail which is cumbersome but very effective. You can reach a large amount of people in your market very quickly. A second form of promoting would be using local newspapers presenting the condo opportunity.