Marketing Problems and Solution

1.Generating traffic and leads

Generating enough traffic and leads is the top marketing challenge not only in New York but also in the world. Clearly, marketers are struggling with producing enough demand for their content. And as the year's progress and competition stiffen, this will only become truer. With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts.

Solution

When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are they truly creating high-quality content? And, do you know the type of content the audience actually want?

Once the company knows they are creating the type of content the audience wants the focus shifts to promoting it in a way that makes your audience take notice. most probably by use of articles or buzz in their pocket via mobile notification.

2.Insufficient training for the team

As company’s scale in New York and technologies continues to evolve, training to the team become a greater challenge to the marketer. Whether it’s training them on concepts and tools they will be using every day or making sure they are achieving their full potential, the struggle is real across New York

Solution

To solve the problem the marketer needs to take an overall idea of where the team stands, take a few minutes to assess each team members’ marketing strength and weaknesses, level of expertise, passion, and commitment to the company. Then, objectively rate the priority of their expertise and their contribution to bottom line objectives to date

Also, marketer might consider the team members to rack up some online certification, for example from Google which offers training and certification on analytics with their online

3.Failure to identify the right technologies for their needs

Finding the right technologies is among the biggest concern of marketers. Oftentimes, this is because feedback on technology is scattered. Marketers might turn to colleagues, friends in the industry, and/or analyst reports to figure out which technologies best fit their needs –only to find that feedback is spread across emails, social media and so on from peoples of varied reputability

solution

For those marketers looking for a tool, software, or piece of technology to solve a specific market problem. They are recommended to take a look at Growthverse: a free, interactive, online visualization of the marketing technology landscape that focuses on the business problem marketers are trying to face and leads them to specific pieces of marketing technology that aim to solve those problems

4.problem of hiring top talents

Hiring top talents are among the biggest challenge marketers are experiencing. Why, many companies are shifting more resources to inbound marketing, which means higher and higher demand for top marketing talent. But supply simply isn’t keeping up. From sourcing the right candidate to evaluating the skills, finding the perfect person could take months…or more

What’s more, the type of marketing talent companies are looking for is changing too. Employers are seeking marketers with technical and creative skills set. And the quick rate at which the demand for these jobs are rising has caused a marketing skills gap, making it difficult to find candidates with technical, creative, and business proficiencies needed to succeed in marketing especially the digital marketing

Solution

Employers are looking for marketers with diverse skills that include digital marketing, content marketing, SEO, and social media marketing. To find the best inbound marketer for their team, the