Marketing Quiz2

1._________ is the way consumers code, categorize and evaluate financial outcomes of choices.

Select one:

a. Financial Management

b. Cost Accounting

c. Financial Accounting

d. Mental Accounting

2.____________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

Select one:

a. Customer Defection

b. Customer Satisfaction

c. Customer Perceived Value

d. Customer Delight

3._____________ are those a person hopes to join?

Select one:

a. Secondary Groups

b. Primary Groups

c. Dissociative Group

d. Aspirational Groups

4._____________ is the process by which we select, organize and interpret information inputs to create a meaningful picture of the world?

Select one:

a. Attitude Formation

b. Motivation

c. Perception

d. Learning

5._____________ is the process of building, maintaining and using customer databases and other databases to contact, transact and build customer relationship.

Select one:

a. Customer Value Analysis

b. Database Marketing

c. Confirmatory Factor Analysis

d. Data Mining

6._____________ is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiments to satisfy their needs and wants?

Select one:

a. Organizational Behaviour

b. Partner Relationship Management

c. Supplier Chain Management

d. Consumer Behaviour

7._______________ are the people who authorize the proposed actions of deciders/buyers?

Select one:

a. Users

b. Influencers

c. Initiators

d. Approvers

8.A company, while profiling the customer buying decision process interviews a small number of recent purchasers and ask them to recall the events leading to their purchases. Which method the company has used

Select one:

a. Retrospective Method

b. Prospective Method

c. Prescriptive Method

d. Introspective Method

9.As the consumer gathers more information for making a decision to purchase a product, only a few brands remain strong contenders, the consumer makes a final choice from this set. This set is known as:

Select one:

a. Consideration Set

b. Total Set

c. Awareness Set

d. Choice Set

10.Choose the correct order of successive sets involved in consumer decision making.

Select one:

a. Consideration Set-Choice Set- Awareness Set- Total Set-Decision

b. Total Set-Choice Set- Consideration Set-Awareness Set-Decision

c. Awareness Set- Total Set-Choice Set- Consideration Set-Decision

d. Total Set-Awareness Set-Consideration Set-Choice Set-Decision

11.Dell has provided an online platform to customize the system configuration on one to one basis. This level of market segmentation is known as:

Select one:

a. Individualized Marketing

b. Niche Marketing

c. Segment Marketing

d. Local Marketing

12.In _________, the consumer chooses the best brand on the basis of its perceived most important attribute.

Select one:

a. Availability Heuristic

b. Lexicographic Heuristic

c. Elimination-by-aspect Heuristic

d. Conjunctive Heuristic

13.Market segment must rate favorably on these key criteria.

Select one:

a. Measurable

b. Differentiable

c. Accessible

d. All of these

14.spider Man movie was released in India in different languages including Bhojpuri.This level of market segmentation is known as:

Select one:

a. Niche Marketing

b. Local Marketing

c. Segment Marketing

d. Individualized Marketing

15.The different methods to measure customer satisfaction include: