Marketing Research for Cell Phones-A Survey

Hi, my name is ____________. I am conducting a survey for a Marketing Research class pertaining to cell phones and I was wondering if I could use a moment of your time to answer 10 quick questions?

1. Do you currently own a cell phone? Yes No (if no Thank them for their time and don’t have them complete the survey).

2. Do you personally pay for your cell phone service? Yes No

3. Who is your current cell phone service provider?

Sprint Cingular T-Mobile Verizon Nextel Other

4. Would the ability to watch entertainment such as TV on your cell phone be of interest to you in the future?

Yes No Maybe

5. How much would you expect to pay for this monthly in addition to your current cell phone bill?

Only use if free Less than $10 Between $10-20 Over $20

6. Please rank how interested you would be for the following types of entertainment on your cell phone? Very Interested, Somewhat Interested, Neutral, Somewhat Not Interested or Not Very interested.

Sport clips

Very Interested Somewhat Interested Neutral Somewhat Not Interested or Not Very interested.

News Clips

Very Interested Somewhat Interested Neutral Somewhat Not Interested or Not Very interested.

Clips of Favorite TV shows

Very Interested, Somewhat