Marketing

The print ad I chose is an advertisement for Covergirl makeup. The ad features

model Christie Brinkley and Covergirl’s new product. The ad also contains objective and subjective items/information. This advertisement

There are a variety of objective items featured in this ad. These items featured in this advertisement fall into several different objective categories. Categories included are, packaging, components/content, performance, new idea. A picture of the product is displayedon the ad, placing it in the packaging category. For components and content the ad states, “Advanced Radiance contains OLAY age defying ingredients…” This statement falls in the component/content category, because it states what is in the product. Product performance is also discussed in the advertisement. The product claims to make you look younger in under three weeks. This product also falls in the new idea category. The brand is not new, but the product is new. Finally, the website is listed at the bottom of the page I feel that the objective items were used in an appropriate manner. I think just the right amount of objective information is given in the advertisement. One piece of objective information that could have possibly been added to the ad would be a special offer, such as a coupon. Adding this special offer may help entice consumers to try this new product. However, without the special offer there is still enough objective information to persuade consumers to purchase this product.

The subjective information featured in the ad includes, the model, Christie Brinkley, and the quote by Christie. I feel that they chose Christie Brinkley to represent

their product because she is a well known model. In the advertisement Christie says, “Who says you can’t look as young as you feel?”.

The subjective items in this ad were appropriate for the product. I think the subjective information is effective for the market they are trying to reach. This product is not aimed for someone