Marketing

We are students from Indian Institute of Management, Lucknow. As part of our academic curriculum we are conducting a research among people like you. We solicit your co-operation by providing the data asked for. The data collected will be used for research purposes only. It would be of immense help to us if you could fill this questionnaire.

1. Please rate the following on a scale of 1 to 5. These questions are with respect to your own personality.

Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree

Value 1 2 3 4 5

1. I like to try out new things. 1 2 3 4 5

2. I am always short of time. 1 2 3 4 5

3. I go to the same restaurant almost every time. 1 2 3 4 5

4. I buy things that are most popular. 1 2 3 4 5

5. I like to dine out with my friends. 1 2 3 4 5

6. I like to take salespersons advice before buying. 1 2 3 4 5

7. I don’t mind paying a premium for convenience. 1 2 3 4 5

8. I don’t mind paying a little extra for the assurance of good quality of the product. 1 2 3 4 5

9. I do not overspend. 1 2 3 4 5

10. I like to evaluate all the available choices before buying 1 2 3 4 5

11. I tend to order what my friends are having 1 2 3 4 5

12. Choice of Brand is more important than the store from which I buy 1 2 3 4 5

13. I don’t mind paying premium for freshness of the product. 1 2 3 4 5

14. I get influenced by advertisements 1 2 3 4 5

15. I think products which are endorsed by celebrities are of good quality 1 2 3 4 5

16. I like to cook food 1 2 3 4 5

17. I check nutritional content of the food I buy 1 2 3 4 5

2. Please rate the following on a scale of 1 to 5. Please note that all statements apply to your opinion about Noodles.

Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree

Value 1 2 3 4 5

1. Children should not consume noodles more than once in a day. 1 2 3 4 5

2. Noodles act as the source of energy 1 2 3 4 5

3. Noodles are a good replacement for normal meal 1 2 3 4 5

4. Instant noodles are a good measure to save cooking time. 1 2 3 4 5

5. Instant noodles are best for in-travel food consumption. 1 2 3 4 5

6. Noodles should come in bigger packing. 1 2 3 4 5

7. I would like to purchase raw noodles for the whole month. 1 2 3 4 5

8. Each home should have at least one pack of instant noodles 1 2 3 4 5

9. Instant noodles cooked in homes are tastier than consumed in restaurants. 1 2 3 4 5

10. It is convenient for office goers to cook instant noodles 1 2 3 4 5

11. Raw noodles