Marketing

1. What is a sustainable competitive advantage?

To achieve a temporary competitive advantage is hard to do but to develop a competitive advantage into a sustainable competitive advantage is even harder to do, because this means that the company must possess value-creating things or capabilities that cannot be duplicated or imitated by other firms, nor can they made redundant -overbodig- by developments in the environment Therefore SCA could be defined as the prolonged -verlengd- benefit of formulating and implementing some unique value-creating strategy not simultaneously being implemented by any current or potential competitors along with the inability to duplicate or imitate the benefits of his strategy and the absence of threatening market developments. (12manage.com)

SCAs Dell:

1. The ability to produce a line of high performance products of superior quality. Many of Dell’s products had features that were superior to IBM systems and were frequently ranked by publications such as PC Magazine and PC World.

2. Because of Dell’s direct