Marlboro Case Study

Product Attributes:

• Brand:

Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market.

• Package and label:

The geometric design of the red, white and black-lettered flip-top Marlboro package boosted the appeal of a strong independent individual. The public embraced the red box as a symbol of membership to the club that recognized the Marlboro Man as their spokes-person. The box was a membership card available to everyone, an investment for themselves and their reputation, in the positive image of the Marlboro Man.

• Slogan:

Slogans of Marlboro cigarettes:

- You get a lot to like with a Marlboro

- Come to Marlboro Country

- Come to where the flavor is

• Logotype:

Ideal sample to exemplify the graphical bases that sustain a made well emblem. This logo combines the geometric forms without it reduces mobility and lightness; the result is elegant but fresh.

The logo Marlboro is executed by so many precision that will never turn out to be a problem to place it.

• Warranty, awareness label:

In the package are three quotes like:

- Nowadays there does not exist a cigar that reduces the risks to the health.

- To smoke during the pregnancy, it increases the risk of premature childbirth and low weight in the newborn child.

- Sale prohibited minors

• Color theory application:

The advertisements of the Marlboro Lights and the Marlboro Menthol are a bit different from the characteristic of Marlboro ones. The background