McDonalds

The company we selected designs the products by making marketing research, such as they found that there was a real demand for sweeter breakfast foods (generation of ideas), and responding to this research, they came up with the idea of combining the sweet taste of pancakes with the salty taste of sausage or bacon (screening and selection). After this, the executive chef and his team keep experimenting until they find the perfect mix. Finally, the executive chef invite some of the company’s suppliers to a new-product meeting and explain them the new idea. So he hear some suggestions and implement them (Product design). Then, before introducing the new product, they test it in some different parts worldwide.

In order of the materials they use, they buy them from many of the same nationally recognized suppliers, are purchased from federally inspected facilities to ensure freshness, wholesomeness and peak quality when served to the customers. As the company’s goal