Operation Management

Operation Management Coursework

1. a) Manufacturing environment

In order to measure quality in a manufacturing environment, we will need to focus on measuring some characteristics of the product such as the product attributes to when a high quality status is given to products that enable customers to do what they could not do with other, inferior products.

There are eight dimension of product quality for manufactured goods that I would like to consider in order to measure quality such as the performance of a good its primary operating characteristics of a product. Secondly, the features of the goods and its basic functioning. Next it is the reliability of a good and whether it does meet the stated period of time before it starts failing and have retailers set a conformance of the degree to which a product’s design and operating characteristics match preestablished standards. When measuring quality for goods it is also important to measure the durability in other words the ability of a product to function when subjected to hard and frequent use.

Serviceability this can measure the service of the manufacturing environment judgment of the speed and courtesy that customer’s are served and competence of repair. Aesthetics, this is the way customers judge the looks, how the product feels sounds, tastes or smells. Perceived quality, this involves customer’s decisions for buying certain products they may be picked because of the image, advertisement, the attractiveness of its brand name. Furthermore, the last three dimensions include various aspects of service quality but overall through the dimensions of quality for manufactures goods are much more concrete and quantifiable than those of services.

b) Retail Operation

Considering the academic work that I have studied and discussing how this might be applied in practice to measure quality in a retail operation this would first involve measuring consumers’ service quality performance perceptions using a scale that taps whatever pertinent dimensions have been identified for the given service context and measuring consumers’ perceptions of the importance of each attribute.

The dimensions use to define service quality in a retail operation. The specific items used to capture these dimensions of service quality are the physical aspects of the store include its appearance and the convenience of its physical layout. Reliability is the extent to which the retail service provides what is promised when it is promised