Personal Selling

Index

1. The Organization: What it is and what itdoes

2. The Products and services marketed

3. The role of personal selling in the promotional mix

4. A description of the salesperson’s job

5. The selling process

SRCC TRADING DEPARTMENT

1: The Organization: what it is and what it does

The Trading Department is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley.

Mission:

The Trading Department supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to Citrus Growers and Private Packhouses in the Sundays river Valley.

A knowledge-able ,skilled, trained and motivated staff who are focus on excellent client-service by ensuring competitive prices on products, stock availability and technical advice .

The objective of the Trading Department.

The primary objective of the Trading Department is to assist the shareholders of the Company in maximizing the profits of their farming operations.

The secondary objectives of the Trading Department are:

• Economic efficiency.

• Good Image.

• Maximum client support.

• Growth and development.

In